Group 81.jpg

<h1 style="text-align:center;">Brand story</h1>&nbsp;XGIMI designs and manufactures high-performance multi-functional smart projectors and laser TVs. They are determined to improve the audio-visual experience of their users and have done this so far with innovative product concepts and partnering with companies like Harman/Kardon, Texas Instruments, Baidu, and Google.&nbsp;&nbsp;&nbsp;<h1 style="text-align:center;">What are XGIMI’s Pain Points?</h1>&nbsp;Low KOL response rate:XGIMI Technology is a fast growing projector brand based in China with expansive overseas operations. In order to achieve their exciting overseas marketing goals, the XGIMI team collected a list of YouTube KOLs they wanted to work with over the past few years, hoping to reach out to them to showcase their products through videos and help promote the product online.In the past few years, XGIMI found that the response rate of these KOLs was extremely low at best, and none at worst.XGIMI enlisted the help of relay.club to boost their response rate &amp; get XGIMI projectors in the hands of creators they’d been trying to reach for years and get them talking about XGIMI on their videos.&nbsp;&nbsp;&nbsp;&nbsp;<hr>&nbsp;We have been using relay.club on a weekly basis since April 2022. relay.club helps us to discover new and relevant influencers on YouTube, Instagram, and TikTok. Using relay.club is easy to manage and is collaborative – everything is stored in one place so we can have our whole team using it. Through relay.club, we’ve been able to more accurately find influencers and reduce the time wasted on reaching out to influencers that aren’t a good fit.Justin Lui, Overseas Marketing Director, XGIMI&nbsp;<hr>&nbsp;&nbsp;&nbsp;&nbsp;<h1 style="text-align:center;">How did relay.club solve XGIMI’s problem?</h1>&nbsp;Increase KOL response rate:relay.club crafted personal emails to XGIMI’s “hit list” of YouTubers, creating personal connections and punching through the noise of standard KOL marketing.&nbsp;&nbsp;&nbsp;&nbsp;<h1 style="text-align:center;">What is the result?</h1>&nbsp;<img src="https://relay-wp.oss-cn-shanghai.aliyuncs.com/cms/Group_83_1_26aba17b3a.jpg" alt="Group 83 (1).jpg" srcset="https://relay-wp.oss-cn-shanghai.aliyuncs.com/cms/thumbnail_Group_83_1_26aba17b3a.jpg 245w,https://relay-wp.oss-cn-shanghai.aliyuncs.com/cms/small_Group_83_1_26aba17b3a.jpg 500w,https://relay-wp.oss-cn-shanghai.aliyuncs.com/cms/medium_Group_83_1_26aba17b3a.jpg 750w,https://relay-wp.oss-cn-shanghai.aliyuncs.com/cms/large_Group_83_1_26aba17b3a.jpg 1000w," sizes="100vw"><hr>&nbsp;

XGIMI

Group 79.jpg

<h1 style="text-align:center;">Brand story</h1>&nbsp;&nbsp;Timekettle is a real-time translation technology company based in Shenzhen, China. They design and manufacture real-time translation earbuds.&nbsp;&nbsp;<h1 style="text-align:center;">What are Timekettle’s Pain Points?</h1>&nbsp;Niche sectors - Timekettle wanted to increase brand awareness outside of Asia and target niche sectors like those interested in linguistics, expats, and world travel.&nbsp;Location - Although the KOLs were traveling and based throughout the world, it was important for Timekettle to reach American and European audiences.&nbsp;&nbsp;&nbsp;<hr>&nbsp;We’ve been working with relay.club since June 2022. The team at relay.club has helped us to reach out to travel, linguistics, and expat influencers on YouTube and TikTok. Through relay.club we were able to find new and relevant creators to promote Timekettle.Alex Qin, Timekettle Co-founder&nbsp;<hr>&nbsp;&nbsp;&nbsp;<h1 style="text-align:center;">How did relay.club solve Timekettle’s problem?</h1>&nbsp;niche sectors - After talking with the customer to understand more about their needs and shape their brief - we created a few campaigns to group our outreach efforts - those focusing on N. America, on Europe, and even for tech influencers.&nbsp;&nbsp;location - Then, our influencer outreach managers used <a href="http://relay.club/">relay.club</a> to search for KOLs around the world, but with a powerful fanbase in Timekettle’s target markets - U.S. and Europe. Through relay.club we found, contacted, and confirmed these niche creators on YouTube and TikTok.&nbsp;&nbsp;&nbsp;&nbsp;<h1 style="text-align:center;">What is the result?</h1>&nbsp;&nbsp;<figure class="image"><img src="https://relay-wp.oss-cn-shanghai.aliyuncs.com/cms/Group_80_2_cf21b2f183.jpg" alt="Group 80 (2).jpg" srcset="https://relay-wp.oss-cn-shanghai.aliyuncs.com/cms/thumbnail_Group_80_2_cf21b2f183.jpg 245w,https://relay-wp.oss-cn-shanghai.aliyuncs.com/cms/small_Group_80_2_cf21b2f183.jpg 500w,https://relay-wp.oss-cn-shanghai.aliyuncs.com/cms/medium_Group_80_2_cf21b2f183.jpg 750w,https://relay-wp.oss-cn-shanghai.aliyuncs.com/cms/large_Group_80_2_cf21b2f183.jpg 1000w," sizes="100vw"></figure>&nbsp;<hr>&nbsp;&nbsp;

Check Out
Our Latest Case Studies

30 Day Free Trial

Check Out Our Latest Case Studies

30 Day Free Trial

Check Out
Our Latest Case Studies